Optinum is more than a traditional accounting firm.

Our mission is to support changemakers and business leaders to achieve the financial sustainability and strategic clarity needed to create lasting, effective impact.

Optinum is more than a traditional accounting firm.

Our mission is to support business leaders and changemakers achieve the financial sustainability and strategic clarity needed to create lasting, effective social change.

All-in-one services for finance and impact management

You’re the owner or manager of a non-profit, social enterprise or socially-minded business
You want to create a bigger impact for people and the planet, yet be financially responsible and profitable.
You may not know how to measure the impact that your organization makes and share your work with key stakeholders.
You want a strong future for your enterprise, its mission, and growth.

Whether you’re looking for long-term fractional support, project-based deliverables, or simply want to get advice, we offer a full spectrum of support. With the right level of support customized for your company, we aim to be a key partner in the success of your vision and goals.

Our Values

Expertise

We are trusted professionals with 15+ years of experience, bringing you reliable support and effective workflows.

Trust

We work with you and your team as a partner committed to the organization’s success.

Continuous Learning

We believe in empowering entrepreneurs and business leaders with the right financial tools to feel in control through guidance and education.

About the Founder

Zahra Qureshi | CPA, CMA

When Zahra Qureshi founded Optinum Professional Corporation in 2018, her vision was to create more than just an accounting firm. As an experienced Chartered Professional Accountant, social entrepreneur and facilitator, Zahra envisioned Optinum as a leading finance firm in transforming small businesses and non-profits for more robust, sustainable and purpose-driven operations. Her portfolio includes managing complex financial reporting structures, planning and budgeting that empowers strategic decision making, successful fundraising efforts, and innovative social enterprise models.

In 2020, Zahra also founded a not-for-profit organization called the Social Venture Circuit to build a learning community of mission-driven enterprises committed to social, cultural and environmental impact.

When not helping changemakers, you can find Zahra mentoring future CPAs, testing out new gluten-free recipes and exploring world history.

Ready to take charge
of your financial sustainability and impact?

Book a free consultation to learn more.

Optinum is more than a traditional accounting firm.

Optinum is more than a traditional accounting firm.

All-in-one services for finance and impact management