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Are you in that messy middle?

No longer a start up. Working through the chaos of scaling up.

You know you can be successful at this - your clients love what you do and you are making a difference in their life! Plus, those sales are amazing! You put in the hard work to make it happen … and it’s happening!

You also sacrificed so much and it has left you feeling tired, anxious and isolated. Most entrepreneurs just desperately want to get through this stage of “growth” so they can get back to doing what they do best.

You are growing quickly but feel stuck because the next steps aren’t clear and you are relying on sales to fuel that growth.

Are you in that messy middle?

No longer a start up. Working through the chaos of scaling up.

You know you can be successful at this - your clients love what you do and you are making a difference in their life! Plus, those sales are amazing! You put in the hard work to make it happen … and it’s happening!

You also sacrificed so much and it has left you feeling tired, anxious and isolated. Most entrepreneurs just desperately want to get through this stage of “growth” so they can get back to doing what they do best.

You are growing quickly but feel stuck because the next steps aren’t clear and you are relying on sales to fuel that growth.

You’ve probably heard the expression - work on your business, not just in the business. But it’s actually not that easy!

What doesn’t get talked about is the difficult transition from being a doer to a leader. 
 
It is challenging to prioritize and engage fully with your strategic plans because you have to wear too many hats to keep everything running and there just isn’t time for the long-term goals.
 
It’s not enough to see how everything fits together in your mind – you need to explain it clearly to contractors, staff, volunteers and investors – to move everyone in the direction you envision.
 
Having a team cheering your wins and challenging your assumptions is a vital part of building your confidence and skill set.
 
This program goes beyond incubator and accelerator programs to offer long-term support for you and your business through the transformation needed to implement new strategies and grow.
 
That’s why we created the Scale Up Strategy Mastermind, a 12-month program designed by entrepreneurs for entrepreneurs so that you can have a clear pathway towards a thriving and sustainable business!

Here is what you can expect:

  • a safe space to talk about how you’re really doing; where you don’t have to guard what you say or how you say it
  • connecting and collaborating with highly capable founders who also are sick of hearing from others that they do too much 
  • facilitated opportunities to share your challenges and strategies without being judged
  • tangible and actionable support to process your thoughts and gain insights
  • a proven methodology to sustainably tackle the changes needed to grow
  • a sounding board so you can experiment with different techniques and approaches to find what works best for your team
  • encouragement for you to adjust the heavy load you carry
  • accountability in following through on your goals, priorities and boundaries

Meet your new team members

Zahra Qureshi works with changemakers and founders to support their passion for positive impact on people, communities and the planet. A Chartered Professional Accountant (CMA) with 12+ years of experience, she launched Optinum with a mission to help entrepreneurs and changemakers build confidence and strategic clarity for achieving financial sustainability, powerful growth, and positive social change.

What excites Zahra about this program is: “I love working with founders who are passionate about their vision and ideas. And I personally understand the growing pains and obstacles of building that vision into a thriving business. I want to create a safe space for leaders to share and overcome these challenges. I am excited about the combination of tools and mindsets that can offer clarity, reduce stress, and help pave the way forward.

Brooke Gordon

Facilitator

Joining her is Brooke Gordon, a serial entrepreneur who is serious about creating a culture of accountability for founders, professionals and leaders who want to meet their goals for growth while sustaining a healthy balance. Brooke is a speaker, instructor and currently works in development banking, with almost 20 years experience in business strategy, operations, change management and leadership development. 

What excites Brooke about this program is: “I get to share with you my accountability-based method for problem solving so you can develop a clear plan of action to meet your goals and map out expected costs to grow. It also factors in how to sustain the health of you and your team so you don’t have to sacrifice your sense of self to scale up. I can’t wait to get started with you!

We know the hustle of day-to-day operations forces strategic leadership to take a backseat. The lack of time to manage the change needed to grow is a big challenge and source of stress for our clients. 

In this one year program, you’ll receive:

  • Access to tools that focus on the how not just the what so you can begin to implement changes immediately to see a difference in your business around time, energy and priorities
  • Practical and tangible strategies to prepare you for the transition from founder to CEO
  • A bi-weekly facilitated discussion with Brooke
  • Ad hoc 1:1 coaching with Zahra to get the specific support you need
  • A new network of support from peers

 

With virtual sessions held every two weeks, you can build on the tactics you’ve been laying as a foundation for growth, and gain the additional skills, ideation and connections you need to change your start-up ways of getting-to-done to a sustainable operating model.

Past participants say...

As a facilitator, Brooke's ability to be present and hold a non-judgemental space was extremely helpful for me. She was able to very quickly and safely invite all of us to share our wins, things we were struggling with and how we were "really" feeling.
Ellen
As a coach, Zahra is very personable and really helped me to navigate complex concepts to understand and manage the impact on my business and growth plans.
David
Brooke does a great job of making everyone feel welcome. She creates a very upbeat and positive atmosphere in our virtual sessions, making sure everyone gets their chance to participate and that we all feel supported.
Kelsey
I got a lot of ideas for next steps in my business plan and Zahra created a great space to build rapport with other women going through similar entrepreneurship experiences.
Julie
It was a super session with lots of practical info as well as being relaxed and enjoyable. Thanks and so looking forward to next week!
Lou
The sessions were a safe, inclusive and supportive space where you were encouraged to just be your true self. Brooke creates community and truly cares.
Bridget

We invite you to apply to join this curated group of founders and get the insights you need to take your business to the next level!

Your investment is $2,237 for a whole year of support.

Resources to help you manage your financial health and sustainable impact.

Break down success and sustainability for your operations into relevant and measurable indicators. Then, learn how to take charge and stay on target.