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Are you in that messy middle?

Get the clarity you need to grow from startup founder to strategic leader.

You are good at what you do, sales and impact are growing, and you are seeing your vision come alive.

You are ready to build capacity, standardize processes, build a team, and scaleup the organization to the next level.

You need time, resources and support to manage the change and growth.

Let’s work on it together!

Are you in that messy middle?

Get the clarity you need to grow from startup founder to strategic leader.

You are good at what you do, sales and impact are growing, and you are seeing your vision come alive.

You are ready to build capacity, standardize processes, build a team, and scaleup the organization to the next level.

You need time, resources and support to manage the change and growth.

Let’s work on it together!

You’ve probably heard the expression - work on your business, not just in the business. But it’s actually not that easy!

  • You need to evaluate and update your business and pricing model and position them for the next level of success
  • The demands on your time of day-to-day operations plus strategic planning are leaving you anxious and exhausted
  • You feel isolated as everyone is relying on you to make the decisions and lead operations.
  • You need to communicate your vision to team and supporters to get them excited and more involved.
  • You are tired of hearing that you do too much.
  • Some big changes need to be made and your role must transform from doer to leader.
  • You have gotten strategic support from accelerators or consultants but are struggling to fully implement and see the benefits.

That is why we have created the Scaleup Strategy Mastermind, a 12-month program designed for entrepreneurs by entrepreneurs so that you can have a clear pathway towards a thriving and sustainable business plus the time and space to make that progress!

Here is what you can expect:

the safe space and perspectives you need to lead scaleup
  • safe space to talk about how you’re really doing; where you don’t have to guard what you say or how you say it
  • facilitated opportunities to share your challenges and strategies without being judged
  • tangible and actionable support to process your thoughts and gain insights

A curated set of topics to ensure that you can:

  • Solve problems and make decisions effectively
  • Get the right people in the right roles on your team
  • Streamline all areas of activity in the business to align strategically, including core operations, marketing, finance, governance and more
build a team invested in the growth of your scaleup
scaleup with the support of your peers
  • a proven methodology to sustainably tackle the changes needed to grow
  • a sounding board so you can experiment with different techniques and approaches to find what works best for your team
  • accountability and encouragement to manage your load and follow through on your goals, priorities and boundaries

Meet your new team members

Zahra Qureshi works with changemakers and founders to support their passion for positive impact on people, communities and the planet. A Chartered Professional Accountant (CMA) with 12+ years of experience, she launched Optinum with a mission to help entrepreneurs and changemakers build confidence and strategic clarity for achieving financial sustainability, powerful growth, and positive social change.

What excites Zahra about this program is: “I love working with founders who are passionate about their vision and ideas. And I personally understand the growing pains and obstacles of building that vision into a thriving business. I want to create a safe space for leaders to share and overcome these challenges. I am excited about the combination of tools and mindsets that can offer clarity, reduce stress, and help pave the way forward.

Brooke Gordon

Facilitator

Joining her is Brooke Gordon, a serial entrepreneur who is serious about creating a culture of accountability for founders, professionals and leaders who want to meet their goals for growth while sustaining a healthy balance. Brooke is a speaker, instructor and currently works in development banking, with almost 20 years experience in business strategy, operations, change management and leadership development. 

What excites Brooke about this program is: “I get to share with you my accountability-based method for problem solving so you can develop a clear plan of action to meet your goals and map out expected costs to grow. It also factors in how to sustain the health of you and your team so you don’t have to sacrifice your sense of self to scaleup. I can’t wait to get started with you!

take the time to reflect on your sales growth

We know the hustle of day-to-day operations forces strategic leadership to take a backseat. The lack of time to manage the change needed for growth is a big challenge and source of stress for our clients. 

In this one year program, you’ll receive:

  • Access to tools that focus on the how not just the what so you can begin to implement changes immediately and see a difference in your business around time, energy and priorities
  • Practical and tangible strategies to prepare you for the transition from founder to CEO
  • A bi-weekly facilitated discussion with Brooke
  • Ad hoc 1:1 coaching with Zahra to get the specific support you need
  • A new network of support from peers

 

With virtual sessions held every two weeks, you can build on the tactics you’ve been laying as a foundation for growth, and gain the additional skills, ideation and connections you need to change your start-up ways of getting-to-done to a sustainable operating model.

Past participants say...

As a facilitator, Brooke's ability to be present and hold a non-judgemental space was extremely helpful for me. She was able to very quickly and safely invite all of us to share our wins, things we were struggling with and how we were "really" feeling.
Ellen
As a coach, Zahra is very personable and really helped me to navigate complex concepts to understand and manage the impact on my business and growth plans.
David
Brooke does a great job of making everyone feel welcome. She creates a very upbeat and positive atmosphere in our virtual sessions, making sure everyone gets their chance to participate and that we all feel supported.
Kelsey
I got a lot of ideas for next steps in my business plan and Zahra created a great space to build rapport with other women going through similar entrepreneurship experiences.
Julie
It was a super session with lots of practical info as well as being relaxed and enjoyable. Thanks and so looking forward to next week!
Lou
The sessions were a safe, inclusive and supportive space where you were encouraged to just be your true self. Brooke creates community and truly cares.
Bridget

Applications for the 2022 Scaleup Mastermind are now closed. Subscribe for updates on future programs.

Resources to help you manage your financial health and sustainable impact.

Break down success and sustainability for your operations into relevant and measurable indicators. Then, learn how to take charge and stay on target.